Chris LeCompte

Web Strategy / Builder

I help companies turn their websites into growth engines through SEO, CRO, and data-driven strategy. What sets me apart: I build my own AI-powered tools to surface insights others miss.

See What I've Built Get in Touch

I'm a strategist who builds.

15+ years turning websites into growth engines. I've led web strategy for a $1B+ startup, a publicly traded edge platform, one of the largest community colleges in the U.S., and my own agency. The through line: using data, experimentation, and cross-functional collaboration to drive real business outcomes.

My career started in code. I was the first front-end engineer at ID.me. That technical foundation means I speak engineering's language, scope work accurately, and know when something's harder (or easier) than it looks.

I also build my own tools. AI-powered apps that analyze research, surface patterns, and automate the repetitive work. The kind of thing that used to require a dedicated engineer. Now I ship it over a weekend.

Tools I've Built

AI-powered tools I use to work smarter and surface better insights.

TrafficGrade dashboard showing traffic quality grading with weekly snapshots and key metrics

TrafficGrade

Organic Traffic Intelligence

Pulls data from Google Search Console and uses regex-based classification to bucket organic traffic by buying intent. Tracks weekly performance by intent category and correlates with conversions.

ExperiFlow Opportunity Finder showing research strength distribution and AI-powered opportunity discovery

ExperiFlow

Research & Experimentation Platform

Built to streamline how I process user research. Ingests documents, uses AI to cluster findings, generates strategic opportunities. Also tracks A/B experiments in one place.

Where I've Worked

Storyblocks

Senior Web Marketing Manager

Own SEO and CRO programs for storyblocks.com. Built a monthly SEO strategy framework tied to content and growth. Recovered rankings after Google core update through competitive analysis and on-page optimization. Manage cross-functional projects across engineering, design, and analytics.

Fastly

Web Production Manager

Transformed Fastly.com from a neglected site into a revenue-generating channel. Led a complete web refresh that drove +25% YoY traffic, +30% engagement, and ~10% conversion lift. Grew organic traffic 17% YoY through SEO partnership. Created strategic roadmap in 60 days. CMO adopted my template for other programs.

Northern Virginia Community College

Associate Director for Web Services

Led a 7-person team at the 4th largest community college in the U.S. Directed site redesign that reduced content by 40% while improving enrollment conversions. Deployed Salesforce for lead nurturing (became certified admin). Built COVID communication platform in 7 days that became the President's primary channel.

ID.me

Senior Front-End Engineer

First front-end engineer at what's now a $1.5B identity verification company. Established the entire front-end practice: design support, prototyping, frameworks, QA. Collaborated with VA Digital Services to build WCAG-compliant verification flows for Vets.gov. Reduced ID upload abandonment through UX research and iterative testing.

Cavendo

Co-founder & Owner

Built and ran a web agency for 7 years, scaling to $250k+ in annual recurring revenue. Managed 100+ client projects end-to-end. Developed expertise in project scoping, client relationships, and mentoring junior designers and developers.

Selected Work

Fastly

Complete Web Refresh

Led end-to-end redesign of Fastly.com: new homepage, product pages, interactive platform diagrams, and a rebuilt CMS for faster publishing. Coordinated across brand, engineering, and leadership with biweekly exec updates.

Results

Significant lifts in traffic, engagement, and conversions. Page launch time reduced from days to hours.

Fastly

Blog to Learning Center

The blog drove traffic but contributed little to pipeline. Restructured content strategy: moved top-of-funnel content to a new Learning Center, added sidebar CTAs, and built conversion tracking with the SEO agency.

Results

Strong organic traffic growth from Learning Center while improving funnel contribution and pipeline influence.

Fastly

CTA Optimization Program

Primary CTAs were underperforming on key pages. Set up Mutiny A/B tests and UserTesting sessions to iterate on copy and value proposition. Tested variations until we found what resonated.

Results

Measurable lift in CTA click-through rates. Winning variants rolled out across all page templates.

Storyblocks

Google Core Update Recovery

March 2024 Google update dropped rankings for high-value category terms. Diagnosed issues, benchmarked competitor structure, expanded content grids, and added FAQ schema based on search intent analysis.

Results

Category rankings fully recovered. Traffic restored to pre-update levels within weeks.

Storyblocks

CRO Program & Framework

Built a formal CRO process from scratch. Interviewed cross-functional teams to understand workflows, established baseline tests, created experiment tracking in Notion, and set up Statsig with Looker Studio dashboards for reporting.

Results

Established weekly CRO meetings and company-wide experiment repository. Early tests showed strong engagement lifts.

Fastly

ABM & Personalization Integration

Integrated Demandbase with GA4 to deliver personalized web experiences for target accounts. Surfaced prospect-level insights and enabled account-based marketing campaigns across the website.

Results

Enabled real-time personalization for enterprise prospects. Gave sales visibility into account engagement across web properties.

Let's Connect

Interested in working together?

[email protected] LinkedIn